Day 1 @ SaaStr Annual 2024

Yoshi Araki

Director of Brand Marketing, Zeni

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The biggest event of the year for SaaS is finally here! SaaStr Annual started off with a bang and the Zeni crew entered in style. We ditched the boring booth design and brought back the best decade – the 90s!

Imagine iconic branding, nostalgic prizes, and grunge clothing. The reason? You’ll just have to read on! Plus, check out our main takeaways from day 1 and the winners of our Zeni Prize Quest Game!

The reason for the 90s brand

When you think of the 90s, what do you think of? If we had to take a wild guess, you probably thought about scrunchies, flannel jackets, tamagotchis, Elton John and Britney Spears, and maybe even hubba bubba gum. Regardless of what you thought about, it all comes down to one thing…they’re all iconic.

To be iconic is to be widely recognized for distinctive excellence. It stands out from the noise and truly makes an impact on people’s lives. And that’s exactly our goal for Zeni’s AI Bookkeeping. When founders think of managing their finances, they think of Zeni.

Takeaways from day 1

Doors Open, Founders Swarm: SaaStr opened the doors an hour early! Immediately our booth was buzzing with founders and C-suite leaders hungry to learn about AI Bookkeeping.

Zeni Prize Quest Game: It's a Quest for Cash (Well, Prizes): Attendees were rushing to get their hands on our scratcher cards so they could win bucket hats, Cotopaxi fanny packs, JBL speakers, and even Nintendo Switches! The Zeni Prize Quest was a HIT!

6 New Zeni Fam Members: By the end of the day, we'd sealed the deal with 6 new businesses! Welcome to the Zeni fam!

Founders Share Their Financial Struggles In Our Mini Mic Interview: We had a blast chatting with founders in our mini mic interviews. They opened up about the overwhelming challenge of managing their finances. Many shared that their financial data is scattered across multiple platforms, making it difficult to get a holistic view of their business health.

Epic After-Hours Adventures: The Zeni crew didn't just work hard, they played hard too! From catching the Giants smash the Brewers to networking at a customer.io cocktail party and rocking out at Dialpad's Opp-toberfest, it was a night to remember.